Home » Eight Easy Tips to Level Up Your LinkedIn Profile
LinkedIn is a powerful tool for generating business partnerships, marketing, and finding talented professionals to add to your business. While setting up a profile is simple, creating an optimized LinkedIn profile for your business is a bit harder. Many companies out there aren’t following LinkedIn best practices for business. With a few tweaks and some strategic thinking, you can get a step ahead of your competition.
First, let’s get you set up with LinkedIn company page best practices.
Creating a LinkedIn profile for business is easier than you may think! After logging into LinkedIn, click the For Business tab at the top of the screen. Then click Create a Company Page.
Then a page will pop up with types of organizations including Company, Showcase Page, and Educational Institution. Select the most appropriate category.
This will take you to a page where you can fill out your business information. Be sure to include a LinkedIn profile URL and all the other information included on this page. Hit Create Page and then you’ve started your Business LinkedIn journey! But don’t stop there, there’s a lot to do before you have an optimized LinkedIn profile.
Your profile picture is the first thing people see when they search for you on LinkedIn. It’s important that your first impression is a good one.
Consider your image’s quality and whether it represents who you are as a brand. Many businesses opt for a high-rez version of their logo for their profile image. It’s also important to have a high-quality banner image. This adds to the professionalism of your page.
Consider having multiple banner images to choose from like holiday versions, or versions that coincide with company events.
Extra Tip: Always include an alt text description to every image you upload to your profile. This helps with accessibility, user experience, SEO, and other technical applications.
It’s important for you to fill out your profile with information you want anyone to know about your business. It may be helpful to think of this page as your business’ digital elevator pitch. It’s especially important to fill out your page’s About Us section and Specialties section.
The specialties section allows you to choose keywords that can improve your SEO value and help people find your business. You may be wondering what keywords to use in LinkedIn profiles. It can be tempting to load up with as many keywords as possible, but resist this urge. Choose your keywords strategically and only choose ones that make sense with your business.
A good LinkedIn profile summary can be the difference in sending out a positive or negative impression. It’s important that you put your best foot forward with your profile summary.
A LinkedIn profile summary should include a brief history of your company, what you do, and what makes you unique. We recommend you not write a summary longer than two short paragraphs.
A Career page is a great way to give prospective employees a snapshot of what it’s like to work for your company. This career page section of your profile can help you sell yourself to talented professionals.
We suggest you include videos and pictures of your culture and a detailed summary of your business. This can improve recruitment drives and foster goodwill towards your business.
You should also include new job openings in your profile. This is a great way to attract talented users to apply to your business and create connections with your business.
Do you have a “hero” product that you want to feature? LinkedIn offers you the opportunity to feature that product with its own page. By building out this section with key products you put your best foot forward, and feature videos and pictures that highlight your business.
This guide gives you step-by-step directions to building your product pages.
While it may seem obvious, it’s important to post updates regularly. A regular posting schedule of content relevant to your business keeps you in front of your followers and top of their mind.
Some great examples of what to post are news updates, company events, holidays, or relevant news stories to your industry. Posting regularly also tells the algorithm your business page is active and not dormant.
Business social media is all about fostering social interactions with your customers. This is why it’s important to respond to your comments and Direct Messages on LinkedIn. You never know when you may be able to keep a customer by being responsive to them when they comment on your posts.
Your DMs and comments can be seen as an extension of your customer service or HR team. You never know when you may be able to help a customer or find a great new hire just waiting in your DMs.
This may seem counterproductive to some business owners. “Why would I want to feature a different business on my page?” Social media marketing isn’t a zero-sum game. By featuring other businesses on your page, you can foster partnerships and increase visibility to your page.
This could be sharing other company’s posts or mentioning other businesses that you partner with in your posts. Posts could be a conference you met someone at, a co-branded material you’re creating, or a joint venture with another business or local sports team.
Your employees are one of your greatest social media resources. Maybe you’re a small business owner who doesn’t understand social media, but your employees understand it better.
No matter your business size or type you should include your employees as you plan your LinkedIn posts. One great idea is to feature your employees in your posts. This will have them engage with posts and give your page a more personalized feel.
Once you’ve got a solid presence and started posting it may be time to get more advances. If you have a good following, you may want to consider hosting a virtual event on LinkedIn. If you have a message you want to get out there or expertise in your field, consider hosting a virtual event on the LinkedIn platform.
Using virtual events, you can demonstrate your leadership and expertise to the world.
Like any social media company, LinkedIn is always tweaking their algorithm. It’s important to keep up to date with any major changes they make to keep your company in the good grace of the algorithm.
LinkedIn offers customers best practices for setting up your account and strategies for businesses at every level of growth.
While just about anyone can create a business LinkedIn profile, there are simple tips you can use to get the most out of your profile. A great LinkedIn profile can add to your online presence and help you increase talent acquisition, customer service, and a wide variety of other areas.
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